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Write in your own unique voice.
Don’t try to copy someone else. Your content should have an individual style that is unique to your personality or brand.
Once you develop your own voice, you aren’t done. (Writers never stop working on their writing skills. As a content writer, you need to continually hone your skills too.)
Style is your most prized possession as a writer, and it should continue to evolve over the lifetime of your career.
We are all apprentices in a craft where no one ever becomes a master.
If you haven’t found your voice yet, try this exercise:
How to find your voice
No matter what content you produce, it needs to be in your own voice, or style. It should never seem like a copycat of someone else. That said, it’s only by copying skilled writers that you’ll find your own unique voice.
Typically, creative professionals go through three stages of development: imitation, mastery and, finally, innovation.
You start out reading and studying the styles of writers you admire. Then you use what you learn to develop your own style.
Here’s an exercise that can walk you through the process:
Find 5 content writers whose style you enjoy reading
Select one piece from each that is representative of their work, or that you enjoy reading.
Select your favorite of the five writing samples, and read it slowly, word-for-word, out loud if necessary.
Study how that writer does it:
- What the first sentence looks like.
- Format of introduction.
- How the article is structured.
- How the topic is developed and ideas presented.
- How the article is drawn to a close.
- What the call to action was.
Now you try.
Write an article or blog post for your own brand that’s similar to the one you just studied. Try to format your article the same, and imitate the style of your chosen writer.
Do this for each writer.
Repeat this exercise for the remaining four articles. When you’re done, you’ll have five articles of your own, each written in a style similar to one of your favorite writers.
Review these articles.
Select the one that was easiest to write and sounds most “like you.” It should sound or feel a bit like your own (or your brand’s) personality and style.
Write a sixth article in this same style, making one small change to make it sound more like your own natural voice
Let your personality come through, your own way of talking, your individual way of seeing the world. You may keep the structure of your chosen writer. Or you may continue to use some of the writer’s style. But begin to make it your own.
With each article you write, tweak this adopted style a little more until it begins to sound unique to you.
Your goal is for someone to say, “When I read your posts, I can hear you talking.” That’s voice. And it should be as unique as you are.